Meet Palteca

Time is precious. Don’t waste your time learning Spanish through ineffective methods.

Founded by someone who knows failure well with learning Spanish

Have you tried other apps to learn Spanish? But after countless hours of learning, you still can’t speak Spanish?

I know, as I have been there myself.

I spent years trying to learn Spanish from language learning apps.

It didn’t work.

Then, I tried to go to classes using traditional methodology.

That didn’t work either.

I’m a software engineer, so I am a very logical-minded person. I wanted to understand how do humans acquire language. How did we learn our native language? What is so different about that than learning a second language?

As it turns out, not much at all.

So why is it that language learning apps insist on teaching it so differently?

This is why we created Palteca (after years of finally speaking Spanish!).

Tyler Cole
Founder & CEO

 

Our core beliefs

Anyone can learn Spanish

Our approach is designed to make Spanish accessible to everyone, regardless of age, background, or previous language experience.

No shenanigans - our commitment to you

We pledge to communicate clearly and avoid misleading marketing tactics. Our commitment is to provide a straightforward, honest service without hidden agendas or manipulative tactics.

Positive emotions - leave out the guilt and embarrassment

We believe in motivating through success and encouragement, not guilt or shame. Unlike apps that exploit negative emotions, we focus on fostering genuine positivity to help you reach your goals.

Progress over perfection

We celebrate every step forward, emphasizing progress over perfection. Our approach encourages sustainable growth and long-term success, rather than unrealistic expectations.

Mistakes are integral to the journey

Mistakes should never be punished. Instead, they should be celebrated as it is progress (even though sometimes in the moment it may not feel like it).

Why does Palteca work?

Palteca roots its methods in proven techniques backed by scientific research. At the core – Palteca is an immersive experience utilizing Spanish comprehensible input. Other language learning apps teach using translation. An apple is a manzana, and a manzana is an apple. But translating from one language to the other does not work. Imagine you are having a conversation with a native Spanish speaker. You first need to understand what they are saying – so you translate from Spanish to English. Then you need to think what to say next, then you translate that to Spanish. Then you go to actually say the words. Guess what happened? That little time you had resulted in many seconds. Great, you created a gap of super awkward silence.

The Palteca Method is based on scientific pillars. Backed by over 50 years of research.

100% Spanish Comprehensible Input
Don’t translate, but acquire Spanish through content that is understandable, even as a beginner. 

Learn to Hear
Spanish has different sounds, and your brain has ‘tuned’ those different sounds out. You need to retrain your brain.

Spaced Repetition, Visual and Auditory Mnemonics
These help you remember more easily, faster, and make the journey more enjoyable.

Grammar and Explanations Have a Role in the Journey
These help you to notice and detect patterns at a faster rate.

Learn What You Want to Learn
Motivation is crucial. Use Spanish. Make the content fun and entertaining.  Many methods will have you studying for hundreds of hours before you can do anything with the language.

The Palteca Difference

Not just a language learning app

We offer a unique premium experience that goes beyond language learning:

  • Learn how to learn a foreign language
  • Build the language learning habit that sticks
  • Fresh new content, delivered often
  • Smart use of the latest in technology and algorithms 
  • Continuous updates based on the latest linguistic research

Meet the founding team

Reyes Mateo

Head of Learning Experience Design

Reyes is a linguist and Spanish teacher with over a decade of experience studying how people actually acquire language. She moved through classroom teaching and academic research before joining Palteca, where she works at the intersection of learning design and product, ensuring every decision is grounded in real pedagogy and real users. Her obsession is building an experience that teaches Spanish the way it was meant to be learned. She holds a Master’s in Teaching Spanish as a Foreign Language and a Master’s in Audiovisual Translation.

Tyler Cole

Founder/CEO

Tyler brings over 20 years of startup experience. Most recently before founding Palteca he was an early hire to build out two new products for Twilio. Prior to Twilio, he was the VP of Engineering for Sparkcentral. Tyler has worked across many different industries and sectors.

Tyler Cole

Founder/CEO

Tyler brings over 20 years of startup experience. Most recently before founding Palteca he was an early hire to build out two new products for Twilio. Prior to Twilio, he was the VP of Engineering for Sparkcentral. Tyler has worked across many different industries and sectors.

Reyes Mateo

Head of Learning Experience Design

Reyes is a linguist and Spanish teacher with over a decade of experience studying how people actually acquire language. She moved through classroom teaching and academic research before joining Palteca, where she works at the intersection of learning design and product, ensuring every decision is grounded in real pedagogy and real users. Her obsession is building an experience that teaches Spanish the way it was meant to be learned. She holds a Master’s in Teaching Spanish as a Foreign Language and a Master’s in Audiovisual Translation.

Tyler Cole

Founder/CEO

Tyler brings over 20 years of startup experience. Most recently before founding Palteca he was an early hire to build out two new products for Twilio. Prior to Twilio, he was the VP of Engineering for Sparkcentral. Tyler has worked across many different industries and sectors.

Reyes Mateo

Head of Learning Experience Design

Reyes is a linguist and Spanish teacher with over a decade of experience studying how people actually acquire language. She moved through classroom teaching and academic research before joining Palteca, where she works at the intersection of learning design and product, ensuring every decision is grounded in real pedagogy and real users. Her obsession is building an experience that teaches Spanish the way it was meant to be learned. She holds a Master’s in Teaching Spanish as a Foreign Language and a Master’s in Audiovisual Translation.

Tyler Cole

Founder/CEO

Tyler brings over 20 years of startup experience. Most recently before founding Palteca he was an early hire to build out two new products for Twilio. Prior to Twilio, he was the VP of Engineering for Sparkcentral. Tyler has worked across many different industries and sectors.

Reyes Mateo

Head of Learning Experience Design

Reyes is a linguist and Spanish teacher with over a decade of experience studying how people actually acquire language. She moved through classroom teaching and academic research before joining Palteca, where she works at the intersection of learning design and product, ensuring every decision is grounded in real pedagogy and real users. Her obsession is building an experience that teaches Spanish the way it was meant to be learned. She holds a Master’s in Teaching Spanish as a Foreign Language and a Master’s in Audiovisual Translation.

Get Started with Palteca

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